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KMID : 0384920110200010065
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Korean Journal of Occupational Health Nursing
2011 Volume.20 No. 1 p.65 ~ p.73
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Relationships among Nurses’ Internal Marketing, Occupational Satisfaction and Organizational Commitment
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Oh Sook-Hee
Moon Seung-Tae
Kang Hee-Sun
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Abstract
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Purpose: This study investigates nurses’ organizational commitment, internal marketing, and occupational satisfaction depending on their age, martial status, clinical experience and income.
Methods: The subjects of this study were 350 nurses from six hospitals in Jeolla-do. The t-tests were used to analyze the differences in internal marketing, occupational satisfaction, and organizational commitment depending on their age, marital status, career, and income. The relationships among internal marketing, occupational satisfaction, and organizational commitment were analyzed by the path analysis.
Results: The results of this study showed that organizational commitment was correlated with age, clinical experiences, and income, but not significantly associated with martial status. Education and training policy, benefit system, and fairness of the internal marketing were influencing factors on occupational satisfaction. These factors were correlated with organizational commitment through occupational satisfaction.
Conclusion: This study addressed the relationships among nurses’ internal marketing, occupational satisfaction, and organizational commitment. Based on the results, it is suggested that hospital organizations introduce more diverse incentive policies to enhance nurses’ occupational satisfaction and organizational commitment.
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KEYWORD
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Nurse, Marketing, Occupational satisfaction, Organizational commitment
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